Past Work
Riskified
Content Strategist
I owned content strategy and pioneered Riskified’s content calendar and roadmap.
persona-based content
Predictable Profitability: A Guide for the C-Suite
I project-managed this ebook, repurposing an existing article into a useful guide on the benefits of fraud management for CFOs and finance leaders.
content strategy + operations
Monday.com content calendar and road map
I established a formal content roadmap and managed work via weekly content sprints. I established automations to easily move content through rounds of review through to publication.
Squarespace
Content Marketing Manager
I created and operationalized a new process for creating and producing data-driven white paper reports.
thought leadership
I project-managed Squarespace’s first-ever data-driven white paper report and accompanying blog post, 5 Entrepreneurship Trends to Watch in 2023.
product marketing
How to Create and Sell Digital Collectibles With Unfold
I researched and wrote this blog post supporting the digital collectible product release for Squarespace’s Unfold app.
The Essentials of No-Code Website Design
I researched and wrote this blog post supporting Squarespace’s Fluid Engine product release.
GetAccept
Content Marketing Manager
I owned content marketing efforts for a U.S. audience of sales professionals, working cross-functionally with an international team of expert marketers.
thought leadership
Sales Proposals: What Modern Sales Teams Need to Know
I authored a guest blog on G2 in partnership with the G2 editorial team to promote GetAccept as a leader in the proposal management space.
product marketing
How to boost Salesforce efficiency with GetAccept analytics
I researched and wrote a product marketing blog post supporting a Squarespace integration release in partnership with Product and Partner teams.
website content
I wireframed the vision for the new page and wrote all copy, incorporating feedback from sales leaders and marketing stakeholders.
blog content
Why quote to cash management is essential for sales teams
I wrote this blog post based on SEO research to support promotion efforts for a related webinar on quote-to-cash management.
Digital Sales Room Content Hub
I wrote the knowledge hub content to own the search engine results page for the new Digital Sales Room G2 category.
The Best Sales Leadership Books to Read in 2023
I wrote and published this blog post targeting the “sales leadership books” keyword, sourcing images and links for each book, and using Reddit to research recommendations.
Clutch.co
Senior Content Marketer
Produced over 20 pieces of long-form thought leadership to help small business owners stay informed on digital trends and support Clutch’s B2B service lines. Launched the blog on Clutch’s newest website, Visual Objects, in 2019.
data-driven survey reports
Top 6 Website Features People Value
I wrote this article, which included data analysis and SME interviews. Originally published in 2018, it now ranks in the top 10 traffic drivers throughout Clutch.co.
Hiring a Consultant: 5 Types of Consulting for Small Businesses
I analyzed data, sourced expert quotes, and designed my own data visualizations for this piece along with writing the content.
How to Execute Small Business Content Marketing
I wrote this evergreen content to support Clutch’s new sister website, Visual Objects.